Friday, February 12, 2010


Option & Development Deal Prizes Totaling $10,000 CDN
Awarded To Top Two Winning Entries

Toronto, Canada (February 8, 2010) – Portfolio Entertainment Inc. unveils its inaugural “In Toon With Tweens” animation contest, an initiative designed to encourage creativity, and out-of-the-box thinking by throwing the doors open to new voices within the global animation community. Portfolio Entertainment invites animators and creators with serious comedy chops to submit their original projects - television or multiplatform - for a chance at $10,000 CDN in cash as part of Option and Development Agreements. The call for submissions officially opens today, entries must be received by June 15, 2010 and winners will be notified on September 15, 2010. The contest was announced today by Portfolio Entertainment’s Co-Founders & Presidents, Lisa Olfman and Joy Rosen.

The challenge is to find original comedy submissions that are fresh, surprising and utterly new for kids 8 to 12 years old. A first prize of $7,500 CDN will be awarded as part of a two-year Option and Development Agreement and a second prize of $2,500 CDN as part of a one-year Option and Development Agreement will go to the runner up.

“Our approach at Portfolio is to break the mold with each new project we develop,” said Lisa Olfman, Co-Founder and President of the company. “What better way to nurture emerging talent and encourage established talent to be fearless, than by throwing open our doors with this animation initiative.”

Through “In Toon With Tweens,” the top 15 finalists, as selected by Portfolio Entertainment, will also gain unprecedented exposure to industry decision-makers in kids’ television and new media. The distinguished panel of Judges will be comprised of Portfolio Entertainment executives, broadcasters and prominent industry veterans who will be announced in the coming weeks.

Eligibility requirements include some professional industry experience. Complete guidelines and instructions for submission can be found online at Winning entries will be selected by the panel of Judges based on the most entertaining, innovative and bold concepts.

Founded in 1991, Toronto-based Portfolio Entertainment is one of Canada’s leading independent producers and international distributors of award-winning television programs for kids, tweens, teens, and adults. Co-Founders Lisa Olfman and Joy Rosen’s commitment to creative excellence and solid domestic and international relationships have propelled their programs onto the world’s most prestigious television networks. The partners have won numerous television industry awards internationally and they consistently rank in Profit Magazine's W100 list of Canada’s Top Women Entrepreneurs. Portfolio Entertainment’s newest series is, The Cat In The Hat Knows A Lot About That!, based on Dr. Seuss’ iconic Cat character. Portfolio Entertainment’s distribution division has an ambitious, eclectic catalogue of over 2,000 episodes of programming as well as access to some of the world’s most established broadcasters and emerging new players. Portfolio Entertainment is located on the web at

For further information about Portfolio Entertainment, to arrange interviews or to request images please contact Davis Public Relations:

Kat Garcia Stacey Levy
818.986.0323 818.986.0323

For questions about “In Toon With Tweens” submission guidelines please contact:

Anna Mele

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