CASO commissions Wesson Consulting to perform a strategic study of the Ontario Computer Animation and Special Effects Industry

In November, Wesson Consulting was commissioned by CASO to perform a strategic study of the Ontario Computer Animation and Special Effects Industry. The study is being funded with a grant from the OMDC Research Office. The goal of the study is to analyze the Ontario industry’s strengths and weaknesses and then develop a strategic plan based on these findings. They are looking not only at how the Ontario studios can improve their current operations serving existing markets, but also at whether alternative markets offer new opportunities to sustain and grow the industry.

At this point, they have conducted extensive interviews with opinion leaders inside and outside the industry. Working with the CASO project team, they have developed a good understanding of the current state of the industry and the challenges and opportunities it faces. In the New Year they will be conducting a focus group of industry participants and a short survey of CASO members.

Wesson Consulting has been overwhelmed by the cooperation and enthusiasm they have encountered from everyone they have talked to in the industry. They are looking forward to working with more industry members over the coming weeks. If you have comments or questions about the project or want to share your thoughts about the industry, please feel free to contact Tom Wesson at twc_tom@rogers.com.