Gemini Awards - Digital Media Category

The Academy of Canadian Cinema & Television is now accepting entries in the new Digital Media categories for the 25th Annual Gemini Awards.

This notice is being sent to keep you apprised of the additions to our Digital Media categories so that you might help spread the word to your associates.

The new Digital Media awards are designed to:

• recognize and celebrate the achievements of craftspersons responsible for creating the interactive digital media projects
• focus on content creation and different genres

Three of the five new annual award categories are based on the previous Best Cross-Platform Project award category and recognize interactive Digital Media projects that relate to television projects, whether or not the related television project has been entered into the 25th Annual Gemini Awards, in the following genres: Fiction, Non-Fiction and Children and Youth.

Two of the new categories recognize original productions, the first broadcast of which is intended for a medium other than television, in the following genres: Fiction and Non-Fiction.

The 2010 Rules and Regulations and official entry form can now be found online at www.geminiawards.ca.

Please see fee schedule below.

Deadline for entry is Tuesday, May 18.

Peer juries will adjudicate the five new award categories. The Academy’s Gemini Special Award Committee will adjudicate the new Special Award.

The following will give you further information about these categories.

1030. Best Cross-Platform Project - Fiction
An interactive project that enhances the user’s enjoyment of a television program/series through such platforms as mobile, the Web and other portable devices. Entries must be associated with a specific program or series that meets the eligibility requirements for the 25th Annual Gemini Awards. The TV partner, however, does not necessarily have to be entered in the 25th Annual Gemini Awards. Projects that are primarily promotional and corporate entities’ interactive works are not eligible in this category, nor are projects entered in the category of Best Cross-Platform Project – Children’s & Youth. This award is intended to honour up to 5 individuals responsible for the work. Eligible credits include Executive Producer, Producer, Website Producer, Site Producer, Creative Producer, Senior Web Producer, and Interactive Producer. The entrant must include either a short video or a text description with screen shots as visual support to demonstrate
the user experience and how their project works.

1031. Best Cross-Platform Project – Non-Fiction
An interactive project that enhances the user’s enjoyment of a television program/series through such platforms as mobile, the web and other portable devices. Entries must be associated with a specific program or series that meets the eligibility requirements for the 25th Annual Gemini Awards. The TV partner, however, does not necessarily have to be entered in the 25th Annual Gemini Awards. Projects that are primarily promotional and corporate entities’ interactive works are not eligible in this category. This award is intended to honour up to 5 individuals responsible for the work. Eligible credits include Executive Producer, Producer, Website Producer, Site Producer, Creative Producer, Senior Web Producer, and Interactive Producer. The entrant must include either a short video or a text description with screen shots as visual support to demonstrate the user experience and how their project works.

1032. Best Cross-Platform Project – Children’s and Youth
An interactive project that enhances the user’s enjoyment of a television program/series through such platforms as mobile, the web and other portable devices. Entries must be associated with a specific program or series that meets the eligibility requirements for the 25th Annual Gemini Awards. The TV partner, however, does not necessarily have to be entered in the 25th Annual Gemini Awards. Projects that are primarily promotional and corporate entities’ interactive works are not eligible in this category. This award is intended to honour up to 5 individuals responsible for the work. Eligible credits include Executive Producer, Producer, Website Producer, Site Producer, Creative Producer, Senior Web Producer, and Interactive Producer. The entrant must include either a short video or a text description with screen shots as visual support to demonstrate the user experience and how their project works.

1033. Best Original Program or Series produced for Digital Media – Fiction
An original video program or series, the first broadcast of which is intended for a digital medium other than television. Programs that are primarily promotional are not eligible in this category.


1034. Best Original Program or Series produced for Digital Media – Non-Fiction
An original program or series, the first broadcast of which is intended for a digital medium other than television. Programs that are primarily promotional are not eligible in this category.

Note: Eligibility requirements for these awards:

1. The cross-platform project or original program produced for digital media must be produced by a Canadian company.
2. The cross-platform project must be related to a television program that is eligible for the Gemini Awards competition. The television program does not have to be submitted to the Gemini competition.
3. The original program produced for digital media must first be made available to the public on a digital medium other than television.
4. The cross-platform project or original program produced for digital media must not be dedicated primarily to promoting a program or be a promotional program.
5. The cross-platform project must have gone live and the original program produced for digital media must have been made available to the public, in Canada, during the eligibility period.

Special Award - Outstanding Technical Achievement in Digital Media
(Deadline for Entry July 15, 2010)

This award may, but need not, be presented on an annual basis to honour a recent worthy technical achievement in the Canadian digital media industry. Any device, method or invention of exceptional technical value used in production, distribution or display of content and less than three years from initial implementation may be entered for this special award. The technical achievement may relate to any digital platform.

Nomination Process: Nominations are received from members of the Academy and the industry at large. Recommendations should be sent to the Gemini Special Awards Committee, who will convene to recommend a winner. The recommendation will be passed on to the Board of Directors for approval.

Please provide the following information for the Committee’s consideration:

1. The name of the device, method or invention.
2. Date of first private showing.
3. Date of actual industry use.
4. How the device, method or invention serves to enhance the content.
5. Impact of this technical achievement on the industry.
6. Extent that the technical achievement has been accepted by the industry.
7. Patents (pending) considered for this achievement.
8. Please state why recognition should be received for this technical achievement.
9. Contact information for the submitter.
Contact information for the recipient.

Please note that the entry form can be filled out online and sent in electronically.
Visit www.geminiawards.ca for all applicable forms.

Cost of Entry

Categories 1030 through 1034:

Member.....................$350.00
Non-Member.............$500.00

Note: Entry costs are significantly lower once the entrant is an Academy member.

For more information about Academy membership, please visit: http://www.academy.ca/membership/

ACADEMY MEMBERSHIP COSTS

Voting Membership……....$150.00 + Applicable Taxes
Non-Voting Membership…$100.00 + Applicable Taxes