Recently CASO was invited to participate at the Seoul Promotion Plan (SPP) which is a market dedicated to cartoon, animation and related contents run by Seoul Animation Center of the Seoul Business Agency. Along with the market, an International Animation Film Festival and Licensing fair also took place. It was an excellent venue for local and international property holders to show their latest projects and creatives.
Korea has been making great efforts in developing partnerships in Europe and North America to develop and distribute International and Korean based properties. Being able to witness first had at the spirit and energy of the market I believe there are many advantages in developing Korean/Canadian partnerships and co-productions. Many Korean companies appear to have access to capital and working with producers from around the world to produce universally relatable animated projects. There has been a large concerted effort to understand market trends outside their country and down the barriers of doing business abroad.
I was one of three speakers to present at the conference. My topic was trends in VFX and Animation in Ontario. I touched base on CASO responsibilities of:
• International Promotion and Marketing
• Industry Statistics and Competitive Advantage
• Education and Organizational Relations
• Government Relations
It is an excellent conference to attend, especially if you have never been to an Asia based market. Trends are quite different then in Europe or North America and many opportunities exist between continents.
If you would like to know more about my experience in Korea or would like to be introduced to reputable Korean companies in regards to a project, please feel free to contact me at wes@casont.ca.
Special thanks to Jinsook Park, Executive Programmer of SPP 2010
Here are some pictures from the conference.
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